CAN YOUR MARKETING STRATEGY BENEFIT FROM MACHINE LEARNING (ML)?
Having a defined customer data strategy is critical to guiding marketing initiatives that ensure you’re effectively engaging with the right consumers at the right time. We’re helping business leaders understand how, based on your current customer lifecycle, you can improve your data strategy with machine learning to increase Customer Lifetime Value (CLV) with more agile and tailored customer engagements.
During the conversation you will learn:
- Where ML is a good fit and where it is not
- Where to apply ML to improve CX and increase Customer LTV
- Requirements of business and technical stakeholders to ensure successful implementation of ML powered recommendation engines, churn prediction and personalization
- What is required to focus on the right use case to increase the likelihood of success